Jeffrey Krug believes in seizing opportunities. Dean of Bloomsburg University’s College of Business for barely a year, Krug already has made strides to position the college for the future in four major areas:
• An 18-credit certificate of management, one-year Fast-Track MBA program and part-time Professional MBA program beginning this fall at Philadelphia’s Center City campus and Bloomsburg
• A supply chain management major and endowed professor in supply chain management
• A new minor in professional sales
• A soon-to-be major in international business
At 57, Krug has accrued more careers, education, home bases, life experiences and interests than seem possible for one man. “I guess I’m just your typical ‘Type A’ guy,” he reflects.
With diversified careers in the Navy, corporate America, consulting, academia and research, the dean literally has “come home again” after living in five countries and 13 states. He and his three siblings grew up in State College, where his parents worked at Penn State and still live today. “I’m just a Scots-Irish German kid from Appalachia who has always had wanderlust, but I’ve been homesick for a while.”
When he interviewed at Bloomsburg, Krug says he knew immediately he had found the right fit. “I fell in love with the place and the people.”
New this year
When Krug learned Pennsylvania’s State System of Higher Education (PASSHE) had organized a consortium of universities to reach Philadelphia area students, he realized no schools were offering graduate business programs at PASSHE’s new Center City campus in downtown Philadelphia. He immediately took advantage of the opportunity by declaring BU’s intention to offer graduate certificate and MBA programs, beginning this fall.
At the same time, BU’s College of Business is working on a collaborative agreement with Cheyney University, the nation’s oldest historically black college, to provide MBA education to under-represented minorities in Philadelphia.
The new major in supply chain management was in large part driven by the interest of Nick Giuffre ’78, president and CEO of Bradford White Corp., the largest distributor of water heating and storage products in the United States.
His $2.5 million gift — the largest in the university’s history and part of the It’s Personal campaign — established the Nicholas J. Giuffre Center for Supply Chain Management and Nicholas J. Giuffre Endowed Professor in Supply Chain Management, the first endowed chair in the College of Business.
Supply chain management is the efficient coordination of a company’s value chain from research to product development to raw materials to production and assembly to distribution and sales.
Another new program, the minor in professional sales, was recently named among the top sales programs in North America by the Sales Education Foundation. Plans are underway for a sales lab, where students will develop communication skills, learn how to present themselves and practice interviewing techniques.
A new international business major is also working its way through the approval process, which would make Bloomsburg only the second State System institution to offer such a program. A new student organization, the Global Business Association, and Global Business Institute were launched in spring 2016 to develop study abroad, internship and international opportunities for students.
New opportunities continue to present themselves. Krug recently initiated a collaborative agreement with the Pennsylvania National Guard Associations (PGNAS) to provide MBA programs to the commonwealth’s 20,000-plus soldiers and airmen. “Every officer in the military is expected to get a master’s degree as they move up the ranks, and 80 percent join the Guard because of its educational benefits,” he says.
BU is recognized as a “Diamond Partner” of PNGAS, the only university to hold such a distinction.
“In the coming year, a primary focus will be on new programs in Philadelphia and serving the military,” he says.
The personal side
Not only has Krug excelled at diverse careers, but he fits Merriam-Webster’s definition of a Renaissance man: “One who is interested in and knows a lot about many things.”
Every weekend between spring and fall, he loads up one of his two Porsches and hauls it to a race track as far away as Indiana, where he sheds academia for the life of a race car driver as he’s done for several years.
After spending years motorcycling, rock climbing and skydiving, he fell in love with racing. “It’s intense and uses every ounce of my mental and physical capabilities just trying to keep the car on the track, but it’s the only time I truly relax,” he says.
Krug and his wife, Miriam, have two children, Viviane and Alan, as well as nine adopted Brazilian daughters, all of whom they’ve brought to the United States. The Krugs have a range of business interests in Brazil, from sugar cane and rubber trees to tomatoes and alcohol production for automobiles.
Then there’s music. Krug learned to play the banjo in junior high school. By the time he was 15, he was giving lessons to Penn State professors — lessons that helped put him through college. As time permits, he returns to State College, where he plays the banjo and guitar in his 82-year-old father’s bluegrass band. Krug also knows seven languages and can sing opera in Italian, German and English, thanks to lessons from a retired opera singer.
Opportunities, both professional and personal, have a way of finding Jeffrey Krug. He always welcomes them in for a closer look. •
Sue A. Beard is a retired newspaper editor and freelance writer based in Fort Myers, Fla.